In the dynamic realm of online commerce, the significance of search engine optimization (SEO) cannot be overstated. As a staggering 44% of online shoppers initiate their product searches through search engines, selecting an e-commerce platform with a steadfast commitment to SEO best practices becomes paramount.
Drawing upon years of experience in the e-commerce landscape, this article aims to guide prospective online store owners in choosing the best-suited platform for optimal SEO performance. Delving into the core factors influencing the selection process, we explore the intricate relationship between SEO and e-commerce success.
Join us as we unveil the Best ECommerce Platform for SEOin 2023, shedding light on the critical role SEO plays in driving organic traffic, and the tools available to enhance and measure your website's search engine visibility.
Whether you are an industry veteran or a newcomer to the world of online retail, understanding the intersection of e-commerce and SEO is key to fostering a thriving digital storefront.
Why Is SEO So Essential In E-Commerce?
Let us first talk about how important SEO is in this field before we talk about the best e-commerce tools for SEO. When it comes to e-commerce websites, SEO is essential because it makes your site more visible on search engines.
This increased exposure can then bring more people to your site, which could lead to more sales. A website's position in search engine results is affected by many things, such as the number of backlinks that point to it, the quality of its content, and the use of keywords.
Search engines like Google judge material based on things like user experience, keywords, title tags, meta descriptions, and more. E-commerce SEO is all about these things. At the same time, it's essential to focus on the user experience parts of SEO, like making sure your website loads quickly and works well on mobile devices. When you pick an e-commerce platform for your CBD website, you should think about all of these things.
Top E-Commerce Platforms For SEO
Shopify
When it comes to building online shops, Shopify is the clear winner. The user-friendly design of Shopify makes it easy to set up an account and run the store.
Unlike third-party apps, it has most of the eCommerce tools you need built-in and can be integrated with as many other systems as you want. They offer some great SEO tools.
Woocommerce
WooCommerce is an open-source app for WordPress that lets you make online stores. The platform can be easily changed in terms of appearance, functions, costs, and more. WordPress users can use the platform for free, and it comes with a few simple tools.
To add extra features, you should run a plugin that does just that. WooCommerce has great SEO tools because it is a WordPress plugin.
Bigcommerce
Bigcommerce is a popular choice for big businesses or businesses that want to grow in the future. It comes with 12 free templates that you can use to create your eCommerce store with the drag-and-drop builder. It comes with a lot of built-in eCommerce tools.
It works with several payment platforms to make the payment process more accessible. For the third-party gateway, they don't charge any fees.
Squarespace
Another well-known option for making an online store is Squarespace. The drag-and-drop builder makes it easy to create the store, and it's also simple to use.
This tool works with appointments, bookings, and subscription-based services that need to handle payments that come in regularly. It has built-in tax tools and can collect items that were left in shopping carts.
Weebly
Small businesses with limited funds often prefer Weebly. Compared to other platforms, it has fewer options. The price is reasonable, and it's easy to use. The best thing about Weebly is that it also has free plans for eCommerce tools.
It has many apps and tools that can be used to give your store all the features it needs. It's the best value for money, even though it doesn't come with most features.
Shift4shop
It is one of the best website tools and has a lot of useful SEO-friendly features. Shift4shop has a lot of eCommerce features, such as the ability to have an unlimited number of users, goods, and bandwidth.
There will be no more transaction fees added to your account. Shift4shop also helps with fraud defense that AI powers. It can handle credit card payments and ship packages in real time. You can register a domain name for free and get an SSL certificate.
Adobe Commerce (Magento)
One popular way to make a self-hosted online store is with Adobe Commerce, which used to be called Magento. It's an open-source eCommerce tool that makes websites simple to make and use.
Like WooCommerce, this is one of the sites that you can change the most. It has eCommerce features like a shopping cart and the ability to handle orders, browse products, manage catalogs, and more. Enterprise-level companies tend to like it the most.
Volusion
It is one of the oldest e-commerce sites and has an easy-to-use layout. Volusion has styles that work well on mobile devices so that your customers can shop quickly. You can make your website with the drag-and-drop website maker.
It has a lot of great eCommerce features, such as an abandoned cart, inventory and stock management, and an unlimited number of product choices. Volusion lets you connect to social media sites. It also lets you sell things that you can subscribe to.
Wix
Wix is another excellent eCommerce tool for SEO that lets you make an online store without knowing how to code or anything else technical.
At first, it didn't have any eCommerce features, but later on, it added eCommerce features and made the SEO features better. While there are many eCommerce systems with better features than Wix, Wix is a cheap choice for small businesses.
Prestashop
The most valuable e-commerce tool for users is Prestashop, which is open-source and hosted in the cloud. You can either change it or get a free copy of it. However, developers who want a lot of customization choices might need help to afford the costs of add-ons.
Salesforce Commerce Cloud
Apple Inc. Commerce Cloud is a cloud-based SaaS e-commerce tool that used to be called Demandware. The AI engine is a unique part of Commerce Cloud. It gives companies deep insights into how customers behave, which lets them give each customer a unique shopping experience across all platforms.
Design and development often need people who know how to code, but Commerce Cloud has a lot of features and is easy to expand. There are two pricing versions: B2C Commerce and B2B Commerce. Prices change based on add-ons and sales volume.
Bigcartel
This online store might be perfect for artists who want to sell their work. Their website says that they were started by and for artistic people. Big Cartel makes it easy for artists who have never used the internet before to open an online store so they can focus on their work. But the code can also be changed. At most five items can be bought for free.
Oscommerce
You can get open-source e-commerce software for free. It's called OsCommerce. They offer almost 9,000 free add-ons and have a group of developers from around the world who work hard every day to add new features to the platform.
Ekm
Even though EKM is based in the UK and is the best e-commerce platform there, it runs websites all over the world. They brought a cloud-based SaaS offering to the UK for the first time.
There are many good things about each option, like a custom domain name, an SSL certificate, and no transaction fees. The base plan comes with up to 500 items, which is more than other basic plans.
X-Cart
X-Cart, an open-source e-commerce tool that can do everything, is one of the best shopping cart programs you can get today.
Because of this, X-Cart has a transparent edge by letting people buy lifetime memberships instead of monthly ones. If you change your mind, X-Cart will take back the payment you already made.
3Dcart
It's the best e-commerce tool that runs in the cloud and meets the needs of customers, search engines, and retailers all at the same time.
This is 3dcart. Like BigCommerce, each plan limits the number of sales you can make. Their services, which include ready-made products, can also be used by businesses. Setting it up, on the other hand, does take some knowledge ahead of time.
Opencart
Opencart is an open-source platform that has over 13,000 add-ons and 36 different ways to pay. It can help you build your website exactly how you want it to look. Opencart is a good candidate for the best free e-commerce platform for SEO because it's free to download, use, and keep up to date.
Ecwid
Ecwid is like other SaaS tools in many ways, but there is one big difference. Ecwid is different from other payment providers because it doesn't require you to build a new website to use it. You're not making a whole new e-commerce site when you use Ecwid to add an online store to an existing one.
They offer a range of options, from a free version to an endless plan that you can use month after month. You can add as many things as you want with the unlimited plan, and you can only use the abandoned cart saver with the top two plans.
Suitecommerce
A cloud-based service from Netsuite called SuiteCommerce lets the company offer e-commerce. You can use this cloud-based tool to manage many brands, countries, and languages from one place. It would be great for big businesses. The costs of running your businessgo up as it grows.
Core Commerce
CoreCommerce used to be called DigiSHOP PRO, which is the name of the e-commerce engine that hundreds of websites use. In addition, all premium plans above the personal level come with SEO, blogging tools, CRM, endless file storage, and bandwidth.
You can get the most for your money with CoreCommerce because it gives you a lot of options. In the personal plan, you can only have three things. The next plan, on the other hand, lets you add as many goods as you want after the first 300.
Pinnaclecart
Along with Magento, PinnacleCart is a well-known all-in-one shopping cart tool for online stores. The NBA, the UFC, and the Discovery Channel are some of their customers. Pinnaclecart's low prices include one-page checkout, cart recovery after being abandoned, and a lot of add-ons.
Craft Commerce
Craft Commerce is less well-known than some other sites, but you should still pay attention to it. Craft Commerce is more challenging to use than some of the other e-commerce sites on this list.
Developers who want an eCommerce tool that they can change to fit their needs will find it helpful. Craft Commerce has many benefits that people like and need.
Google Pagespeed Insights
Google PageSpeed Insights is great for finding problems on your website and finding places where you can improve it. It can help you make Core Web Vitals better and make sure it loads fast.
This is one of the best SEO tools for e-commerce because it gives you a complete picture of how well your website is doing generally
Features To Consider In SEO E-commerce Platforms
How well your website does will depend on how well you understand how each eCommerce platform you are thinking about might work with SEO. There are different SEO-friendly features on each site. The following are things you should look for in an eCommerce site.
Site Speed
Always try to be fast. When a website is slow, users have a terrible experience, which has an instant effect on its search engine ranking. For example, the chance of a bounce goes up by about 123% as the page loads from 1 second to 10 seconds.
Canonical Website URLs
Search engines may list more than one URL for the same page on your site because each page has its unique URL.
If it is followed by more than one no-follow tag, it not only confuses search engines but also hurts your site's overall search results and coverage. You can set up canonical URLs for websites and 301 redirect old pages to the correct URLs with the best SEO eCommerce software.
Customizable HTML And Meta Data
Users of most eCommerce platforms can change some of the HTML head> tags that store information like titles and descriptions. Some, though, give you more freedom than others.
Indexing Control
If you use an eCommerce site that gives you more control over indexing than others, you can pick which pages show up in search engine results.
Indexing management is critical because it lets you choose which pages search engines see without having to make significant changes to your website's layout. The best eCommerce platforms give you exact control over indexing so you can reach your eCommerce SEO goals.
Mobile Optimization
There are now more than six billion smartphone users in the world, and that number keeps going up every day. If your website isn't mobile-friendly, you'll miss out on a big chunk of that audience.
If you build your website on an eCommerce platform that works on phones, everyone will be able to see it. One thing that an eCommerce platform should let you do is change the text sizes and loading times for different devices.
Sitemap
Your eCommerce platform should give you a roadmap, whether you need one for search engines or for people who are having trouble accessing your site. For your eCommerce site to meet all of your needs, the best tools for eCommerce let you make a sitemap.
Which E-Commerce Platform Is Best For SEO?
We can give you information to help you make a choice, but we can't choose for you. Each of these e-commerce sites says it is the best. In all honesty, each one is best for a specific type of online store. Company 123 will benefit less from what works for Company ABC. That's fine.
It is essential to pick the e-commerce site that works best for your business and your goals. On what you think will work best for your business planand SEO strategy, pick two or three sites from this list. Could you find out more about them?
You can try the software for free by signing up or downloading it and installing it on a test site. Allow some time to work with each one to help you understand how they work and decide if you want to use them. Because you used these builders yourself, you can use that information to choose which one to use.
Which of these shopping carts have you used? Why do you think that tool is the best for SEO? We would appreciate a review. Reading reviews from people like you is the only way we can keep our ratings fair.
Frequently Asked Questions
Which E-Commerce Platform Has The Best Seo?
WooCommerce and Shopify are considered to have the best SEO capabilities among e-commerce platforms.
What Are The Best Tools For E-Commerce Seo?
Yoast SEO and SEMrush are top tools for e-commerce SEO, offering comprehensive features for optimization.
How Do I Seo My E-Commerce Website?
To SEO your e-commerce website, focus on keyword research, optimize product pages, improve site speed, and use SEO plugins.
What Is The #1 E-Commerce Platform?
Determining the #1 e-commerce platform depends on specific needs; Shopify, WooCommerce, and Magento are popular choices with different strengths.
Conclusion
In the ever-competitive online marketplace, the best Ecommerce platform for SEO is one that aligns with the business's goals, provides a user-friendly experience, and incorporates the latest SEO best practices. As businesses continue to navigate the digital landscape, choosing a platform that prioritizes SEO will undoubtedly contribute to sustained online success.