Want to Increase Your Sales Immediately? Sell the Outcome, Not the Objectives

outcome-selling

This is a very common problem I see time and time again. I have been guilty of it many times before myself. So many talk about their features, widgets, services, products, specs, pricing or what they do when discussing what they sell. This is the wrong approach. In this blog post, I am going to…

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How to Generate More Profits & Close More Sales With Marketing Automation

Kozzi-concept_of_businessman_with_bar_graph_and_arroww-321x404

Automation Leverage Those are two of my favorite words when it comes to marketing. If you read this blog (I know you do, right?), you know I also like the word efficient when it comes to marketing as well. In this blog post, I am going to talk about the first two words and how you can…

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8 Ways We Are Not Like The Other Marketing Agencies

Differentiate-or-die

Differentiate or die. That is the title in one of the reports in the training I recently released: 7 Tips to Increase Your Leads By Up to 300% (you can download it here). It’s crucial to your success in the information era we live in. In fact, I wrote about how to differentiate your business here. You…

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How Can A Small Business Use Twitter

How Can A Small Business Use Twitter

This is a clip from Ask Adam from last week. I have voiced how I love using Twitter, both personally and for business. It drives quite a bit of traffic back to this site as well. It’s a great networking site, as I have connected with other bloggers/marketers through Twitter. I have wrote about Twitter…

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How to Increase Your Website Leads without Increasing Traffic

How to Increase Your Website Leads without Increasing Traffic

Most business owners want more traffic, but most don’t realize they might not need more traffic. I have talked about this many times on this site, but online marketing comes down to two components; Traffic Conversions If you have an effective website, it should be generating you leads automatically. If you are generating at least 100 website…

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How To Get Started with Social Media?

How To Get Started with Social Media

This is a question I hear a lot. I have answered it on this blog before, but it was asked again for our Ask Adam show. My answer is different than most other social media “experts”, but for good reason. I like marketing efficiently. Don’t be a jack of all trades and master of none.  [hana-flv-player…

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How Do We Know If Our Online Marketing is Working?

How Do We Know If Our Online Marketing is Working

This is another question from Ask Adam. This is one of my favorite quotes, it doesn’t just apply to online marketing, but all marketing. All marketing must be measured. With online tools, it is much easier to measure and cost effective as well. There are free and paid software out there for tracking, measuring and…

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How Do I Know Who to Trust with Online Marketing?

How Do I Know Who to Trust with Online Marketing

This was another question from our Ask Adam series. Finding a reputable online marketing company can be a challenge. There are companies out there that are good at sales, but horrible at fulfillment. There are scammers and pretenders. Unfortunately, it is an industry filled with a lot of people that are difficult to trust. But……

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What is the Best Small Business Marketing Option with a Monthly Budget of $500 – $1,000?

What is the Best Small Business Marketing Option with a Monthly Budget of $500 - $1,000

This was a question that was asked recently for the Ask Adam series.  It’s a fairly common question I’ve heard over the years. It really depends on what type of business it is, but this can help just about any business out there develop an online presence. Every business can benefit from blogging — it’s…

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Why Social Media Should be Used as a Retention Tool to Increase Your Profits by 25%

Why Social Media Should be Used as a Retention Tool

Are you struggling with generating revenue from Facebook or any other social media channels? You are not alone. A lot of business owners are not seeing the value in it. However, a lot of businesses are not using social media the way it is intended. Contrary to popular belief, it is not another avenue to…

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