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What Is Freelance Digital Marketing?

Are you wondering, What is freelance digital marketing? Freelance digital marketing refers to the dynamic field where skilled professionals leverage their expertise to assist businesses in establishing a robust online presence.

John Harrison
John Harrison
Jan 19, 202424 Shares11.7K Views
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  1. Understanding Freelance Digital Marketing
  2. What Does A Freelance Digital Marketer Do?
  3. How To Become A Digital Marketing Freelancer?
  4. How Much Does A Freelance Digital Marketer Make?
  5. Pros Of Freelance Digital Marketing
  6. Cons Of Freelance Digital Marketing
  7. Developing The Skills Necessary For Success As A Freelance Digital Marketer
  8. What Tools Or Technology Does An Aspiring Freelance Digital Marketer Need?
  9. Quick Guide To Landing Your First Client As A Freelance Marketer
  10. Trends in Digital Marketing
  11. Frequently Asked Questions
  12. Conclusion
What Is Freelance Digital Marketing?

In today's rapidly evolving digital landscape, businesses and organizations are constantly seeking innovative ways to reach their target audiences. Amid this digital revolution, freelance digital marketinghas emerged as a dynamic and in-demand career path.

It offers professionals the opportunity to harness the power of the internet to promote brands, products, and services, all while enjoying the freedom and flexibility that freelancing provides.

Freelance digital marketing, at its core, is the practice of leveraging online channels and tools to create, implement, and manage marketing strategies for clients on a project basis.

The allure of freelance digital marketinglies in its ability to empower individuals to take control of their careers. Freelancers can choose their projects, set their schedules, and work with diverse clients from around the world. However, this path is not without its challenges, such as income variability and the need for self-discipline. In this article, we will discuss what is freelance digital marketing.

Understanding Freelance Digital Marketing

Happy Woman Using Laptop
Happy Woman Using Laptop

Marketing experts who provide their clientele with freelance services are known as freelance digital marketers. Freelancers in digital marketing typically operate from home and assist businesses with a range of digital marketing-related duties.

Freelance digital marketing is a fantastic career option because there is a growing need for positions in the field. You may be your employer, establish your own rules and hours, and accomplish worthwhile work as a freelance marketer.

In the event that you decide to discontinue freelancing, you may use your knowledge and abilities to launch your website (you can create a digital marketing agency or any other type of website) or even land a well-paying position as a digital marketing manager.

The United States boasts over 311 million internet users (Source: Statista), with this number showing ongoing growth. With the surge in digital activity, the scope for digital marketing is also expanding. Digital marketing holds significance not only due to the widespread internet usage but also due to its ability to yield remarkable results.

What Does A Freelance Digital Marketer Do?

A freelance digital marketer is someone who works as a hired freelancer to provide digital marketing services to corporations, nonprofit organizations, and other organizations. This individual is not an employee of the organization.

As a freelance marketer, you can deliver a diverse selection of digital marketing services to your clients. Freelance digital marketers are typically employed for the following reasons;

  • Paid advertising on Facebook, YouTube, Google, and other platforms.
  • A comprehensive approach to video marketing that encompasses concept generation, scriptwriting, filming, editing, posting, and promotion of videos.
  • Influencer advertising.
  • Optimization for search engines, which includes conducting keyword research, developing content for search engines, and constructing backlinks.
  • Developing and overseeing the management of complete marketing and sales funnels.

As can be seen, freelance digital marketers have a wide range of options available to them in terms of the kind of work projects they may pick from.

Woman in Red Sweater Leaning on White Table
Woman in Red Sweater Leaning on White Table

How To Become A Digital Marketing Freelancer?

Decide On A Specialty

Because there are many different marketing channels, digital marketing is a broad discipline. To be more successful with each of these channels, marketers typically research them separately. You might concentrate on learning through one or two channels as a freelance digital marketer.

You may choose to focus on social media or email marketing, for instance. You can select specific sub-channels as a specialty, even inside certain wide channels. One such strategy is to focus on advertising on a particular social media network. Building a devoted customer is facilitated by specialization.

Obtain The Right Training

Your next task is to improve your marketing abilities. Thankfully, you have access to hundreds of digital marketing materials on the internet. A lot of self-taught digital marketers use lesson videos to learn.

On the other hand, you can also enroll in a certificate-issuing digital marketing program. This can also take place in person or online. Certificates are essential in order to show prospective clients that you are competent. Consider considering the associate's and diploma programs that certain universities offer in digital marketing.

Gain Relevant Experience

You need experience to construct your website and advance your career in a skill-based field like digital marketing. Either interning at a digital marketing company or working as an experienced digital marketer's assistant will help you obtain expertise. This gives you the opportunity to practice under the guidance of experts with more extraordinary expertise.

Practice exams are another feature of many training programs that you may utilize to hone your abilities. Another excellent way to obtain experience is by volunteering.

Create Your Online Presence

Developing your website is crucial to expanding your business. It serves as a portfolio where you may showcase your prior accomplishments and efforts. You may route visitors to your website from other platforms so that prospective clients can see the quality of your work.

Depending on your long-term objectives, you can build a website for your business or yourself. Make sure your website shows the most significant and most recent work you have produced. Make sure your website is visually appealing and optimized for search engines as well in order to draw and hold the interest of your target audience.

Start A Blog For Marketing

Having a marketing blogis crucial to increasing website visitors. It lets you produce material related to digital marketing for those who require it on the internet. You may target potential clients with your blog material by using SEOand SEM.

Once they've read your blog, you may entice them to visit your website with copywriting and other marketing strategies. This is among the best methods for Internet marketing.

Determine Your Pricing

Pricing decisions are tricky as they have an impact on both your profitability and customer base. When setting your pricing, there are a lot of things to take into account, such as your degree of expertise, the difficulty of the task you do, the presence of competitors, and the type of clientele you serve.

Investigate rivals who employ comparable channels to your own and ascertain their costs. Starting small might help you establish your reputation and clientele as a novice.

Register Your Business

It's crucial to register your independent digital marketing agency, particularly if you want to earn more than $30,000. You may stay out of trouble with the government on tax and legal matters by registering your business. Once your firm is registered, you may also benefit from specific government incentives like input tax credits.

Market Your Services

It's time to start marketing your services after establishing your company. The majority of your marketing as a self-employed digital marketer is done via your website. You can investigate more potent marketing avenues, such as email marketing, social media, and even conventional marketing.

As a crucial source of referral business, make sure you provide your clients with the highest caliber of work possible. Your clients are more likely to recommend you to others if you are devoted and trustworthy.

Send Proposals To Clients

The final stage before you start acquiring clients is to send proposals. An ideal proposal includes your action plan, budget, and schedule for implementation, together with your comprehension of the client's marketing needs.

To find clients who are likely to be interested in your services, you may utilize a variety of professional platforms and websites. Additionally, you may give them propositions via direct messaging or cold emails.

Woman in White Long Sleeve Shirt Using Silver Laptop Computer
Woman in White Long Sleeve Shirt Using Silver Laptop Computer

How Much Does A Freelance Digital Marketer Make?

You definitely want to know about the income potential of freelance digital marketers now that you have a better understanding of the pros and cons of freelance digital marketing. A number of variables, including experience level and skill set, influence the total income of independent digital marketers.

In other words, a seasoned professional with more fabulous job experience and solid digital marketing abilities has a higher earning potential than a novice. The amount you ultimately make each month or year is also determined by your hourly or project rate. Therefore, as a freelancer, you will be able to demand a higher rate of pay the more job experience you have.

Finally, good fortune also matters. You may make more money the more clients you have. Therefore, a freelancer with four to five clients would make more money than someone who struggles to secure only one.

But, depending on the circumstances, it might be preferable to manage just one or two high-paying clients rather than four or five, as you need to make sure you're offering excellent service to avoid negative reviews, which will seriously impair your ability to attract new business in the future.

The national average salary for a freelance digital marketing specialist in the US is $68,767 per year, or $33 per hour (Source: ZipRecruiter). Again, though, the more professional experience you have under your belt, the higher these figures may go, just like a paid position. However, this also depends on the specifics of the digital marketing project, including its type, hourly rate, and location.

Pros Of Freelance Digital Marketing


Freelance digital marketers have the freedom to set their schedules. This flexibility allows them to work at their most productive times and balance work with personal life.

Diverse Client Base

Freelancers often work with a variety of clients across different industries. This diversity provides opportunities to learn and grow, as well as exposure to various marketing challenges.

Income Potential

Freelance digital marketers can earn more than their salaried counterparts. They can set their rates and take on multiple clients, leading to higher income potential.


Freelancers have complete control over their work. They make decisions about which projects to take on, how to approach them, and what strategies to implement without corporate constraints.

Location Independence

Digital marketing can be done from anywhere with an internet connection. Freelancers can work remotely, which opens up opportunities to collaborate with clients and businesses worldwide.

Woman Holding A Paper
Woman Holding A Paper

Cons Of Freelance Digital Marketing

Income Variability

Freelancers may experience irregular income flows, as clients' needs and project availability can fluctuate. This can lead to financial instability.

Client Acquisition

Finding and securing clients can be challenging, especially when starting. Building a client base often requires time and effort spent on marketing and networking.

Lack Of Job Security

Freelancers don't have job security or employee benefits like health insurance, retirement plans, or paid time off. They are responsible for managing their finances and benefits.


Freelancers may experience loneliness and isolation because they often work alone. They miss out on the social interactions that come with a traditional office environment.


Freelancers need strong self-discipline to manage their time effectively and meet deadlines. Without a supervisor, it's easy to get distracted or procrastinate, potentially affecting the quality of work and client relationships.

Developing The Skills Necessary For Success As A Freelance Digital Marketer

As a freelance digital marketer, your success hinges on a diverse skill set that empowers you to navigate the complex world of online marketing. To excel in this dynamic field, you must acquire and hone a range of skills that enable you to craft effective strategies, engage with clients, and drive results. Here are the critical skills you need;

Research Skills

Market research is the foundation of your work as a freelance digital marketer. You'll spend hours delving into market behaviors to create customer profiles, informing targeted advertising efforts. Research skills are paramount for gathering comprehensive and accurate market information, a time-intensive task.

Technical Skills

Digital marketing relies heavily on various software tools for data analysis, trend tracking, email marketing, and social media management. Proficiency in these tools is essential to provide practical solutions to your clients' needs.

Negotiation Skills

As an independent professional, you set your prices and negotiate terms with clients. Developing strong negotiation skills ensures you strike fair deals and maintain healthy, long-term client relationships, ultimately enhancing job satisfaction and work quality.

Communication Skills

Effective communication is crucial in understanding clients' requirements and building trust. Active listening, keen observation of nonverbal cues, and clear, concise writing and speaking are indispensable for client consultations and feedback.


Creative thinking is at the heart of marketing. Freelance digital marketers must continuously generate innovative ideas to capture the attention of target audiences and devise solutions to marketing challenges, such as promoting unpopular or controversial products.


Crafting persuasive and engaging content is a core skill for digital marketers. Whether it's creating compelling marketing copy or developing content that resonates with readers, solid copywriting skills are essential for driving audience engagement and conversions.

Seo And Sem

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential for enhancing online visibility. These skills enable you to optimize websites, improve search engine rankings, and ensure that potential customers can easily find your clients' products and services.

Man Using 3 Computers
Man Using 3 Computers

What Tools Or Technology Does An Aspiring Freelance Digital Marketer Need?

Throughout your career in digital marketing, you will probably need to use a range of tools. Customers could want you to utilize the company's tools, or you might use your tools to run your freelancing firm. The following is a list of some of the instruments you could encounter;

  • Tools for communication - Slack and Google Workspace
  • Tools for scheduling - MeetFox, Calendly
  • Tools for project management- Airtable, Asana, and Trello
  • Financial software- Wave, Quickbooks
  • Software for managing time - Toggl, Clockify
  • Customer relationship management (CRM) platforms- Hubspot, Salesforce, and Zoho are three CRM platforms.
  • Writing tools - Evernote, Grammarly, and the Hemingway App.
  • SEO tools- Ubersuggest and Semrush.

Quick Guide To Landing Your First Client As A Freelance Marketer

Happy to have acquired your first client? Here are some pointers to get you going; let's do this!


One of the best strategies to locate a freelance job is through networking. 60% of employment is obtained by networking. To improve your prospects, go to industry events, sign up for organizations and associations, and network with other professionals.

Build A Portfolio Of Relevant Work

To demonstrate your abilities and expertise, compile your work into a portfolio. This will make it easier for prospective clients to see how valuable you may be to their projects and what you are capable of.

Utilize Online Job Platforms

Numerous websites, like Indeed, Glassdoor, Freelancer, Upwork, and others, facilitate the connection between clients and independent contractors. Job boards are the source of 52%of job applications. Your chances of landing a job rise if you register for an account on these sites and submit bids for projects that interest you.

Make Use Of Social Media

Make use of social media to engage with potential customers and advertise your business. Social media is the most incredible resource for job searching since 84% of organizations use it for recruitment.

Establish a formal online presence on social media sites such as LinkedIn. Refrain from sharing anything that might misrepresent you. Instead, compile and distribute your portfolio together with other pertinent business news.

Reach Out To Your Contacts

Remain in contact with your professional contacts and inform them of your availability for work. They could consider hiring you for an open position or have a project to outsource soon.

Be Tenacious And Patient

It might take some time and energy to find a freelancing job. Maintain your tenacity in your job hunt even if you don't get hired right away.

It's possible to get your first customer and establish a successful freelance marketing business if you're ready to keep learning and adapting to the always-shifting digital scene.

The ongoing improvements in digital technology are significantly impacting the field of digital marketing. The degree of automation that is feasible and recent advancements in AI are two of the primary drivers of these shifts.

Here are a few of the most prominent developments in digital marketing to give you an idea of what's going on;

Intelligence Artificial (A.I)

Artificial intelligence is becoming more and more accessible, giving regular businesses the opportunity to use it in their marketing campaigns. Artificial intelligence (AI) has many applications, ranging from writing blog posts instantly to conducting in-depth sales talks with potential customers.


Businesses may now scale up one-on-one talks with prospects thanks to technology. One-on-one conversations are now feasible without a live customer support agent behind every chat, thanks to automation and artificial intelligence.

Live Video

Live video has gained prominence as customers' need for more genuine sales encounters and conversations increases. It's a means of allowing customers to see a more human aspect of a business and virtually peek behind the scenes at the good or service they're thinking about. When used correctly, it helps create a long-lasting bond between customers and companies.

User-Generated Content

When making purchasing decisions, consumers no longer rely solely on tightly filtered brand-generated material. The availability of user-generated material, such as blog entries, social media posts, and customer reviews, is growing, allowing customers to make decisions about purchases even in the absence of official brand releases.

As a result, promoting good user-generated content through affiliate networks, influencer marketing, and other means is turning into a very profitable niche. As UGC establishes itself as a reliable resource for purchasing information, this industry will further expand.

Mobile Focused Content

Building mainly for mobile devices is now the goal instead of just "optimizing for mobile." In most countries, smartphones are now the primary device used to access the internet, surpassing PCs. This means that when developing digital campaigns, mobile devices should no longer be an afterthought; instead, they should be the main emphasis.

Your demand will only increase if you can establish yourself as an authority in creating mobile content. Making more intelligent judgments about what to learn, who to contact, and where to spend your hard-earned money and time will be made easier if you know which way the wind blows in the marketing environment.

Frequently Asked Questions

How Do Freelance Digital Marketers Stay Updated With Industry Changes?

They stay updated by following industry blogs, attending webinars, participating in online courses, and joining professional communities and forums.

It offers professionals flexibility, autonomy, diverse project opportunities, and the potential for higher income.

What Are The Key Components Of Digital Marketing?

SEO, social media marketing, content marketing, email marketing, and paid advertising (PPC) are some key components of digital marketing.


Understanding what is freelance digital marketing is crucial in today's ever-evolving business landscape. Freelance digital marketing represents a dynamic and flexible career path that empowers professionals to harness the potential of the digital realm. With its diverse client base and the autonomy to set one's schedule, freelancing offers numerous advantages.

However, it comes with challenges, such as income variability and self-discipline requirements. To succeed in this field, honing essential skills like research, technical proficiency, and negotiation is critical. As businesses increasingly rely on digital strategies, freelance digital marketing is poised for continued growth and innovation in the years ahead.

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