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9 Reasons Why Realtors Should Use Facebook

The targeted advertising options on Facebook empower realtors to reach specific demographics, enhancing their marketing efforts. In essence, the 9 reasons why realtors should use Facebook encompass its widespread reach, engagement potential, and tailored advertising capabilities, making it an invaluable asset in the competitive world of real estate.

John Harrison
John Harrison
Feb 10, 20241.6K Shares23.9K Views
Jump to
  1. Lead Generation
  2. Offers Free Analytics
  3. Cost-Effective Advertising Rates
  4. Lead Retention
  5. SEO
  6. Provides Branding Opportunities
  7. Helps With Customer Service
  8. Great Remarketing Methods
  9. Highly Visual And Effective Platform For Realtors
  10. How To Set Up A Realtor Facebook Page?
  11. Frequently Asked Questions
  12. Final Thoughts
9 Reasons Why Realtors Should Use Facebook

Real estate agents need to have a presence on social media. Researching the social media profiles of potential real estate agents is a standard method by which buyers and sellers of homes choose to engage a real estate agent. As a result, it is essential that you not only maintain a presence on social media but also make efficient use of it.

Facebook is a social media network that is free to use and provides real estate brokers with a wealth of options to expand their businesses. Your Facebook page may be an extension of the IDX display that you now have. You will be able to share specific listings and provide more context as a result of using this platform.

Additionally, it is a location where you can interact with your customers, provide answers to their queries, and develop more personal interactions. Here are 9 reasons why realtors should use Facebook.

Lead Generation

Crop Unrecognizable Person Using Application on Smartphone
Crop Unrecognizable Person Using Application on Smartphone

There is significant potential for your company to reap significant benefits from posting your listings on Facebook and encouraging your leads to comment on them or like them. It will assist you in bringing your leads to the attention of fresh people.

Your ability to generate leads will also be improved. You must market yourself on your Facebook profile in addition to the listings that you have.

Moreover, you should publish information that is both helpful and pertinent on several occasions each day. Your website will receive more traffic as a result of this, which will help you convert more purchases.

Offers Free Analytics

The fact that you are provided with free analytics is just another advantage of advertising on Facebook. You must consider these if you intend to promote your company on Facebook in the subsequent years. The results of these tests will inform you whether or not your adverts have been successful.

Your advertisements' statistics may be viewed on the Facebook Ads Manager page, which is accessible to you. The effectiveness of your advertisements, the number of engagements they created, and the conversion rates of your campaign are some of the factors that factor in.

Using this information, you will be able to determine the areas in which your campaigns may be improved. You are able to produce more effective advertisements, which will result in an increased number of leads.

One of the most impressive aspects of this is that the metrics are updated in real-time. You will be able to evaluate the effectiveness of your advertisements and posts on the platform as they are exposed to new users.

As a result of the fact that businesses such as Hommati are the ones responsible for advertising, they are the ones who provide you with information regarding how well your postings are performing.

Clicking Facebook
Clicking Facebook

Cost-Effective Advertising Rates

When it comes to the cost of advertising, Facebook is among the most effective platforms available. The reason for this is that you will never fail to receive your money's worth when using the platform.

Only if you are successful in promoting your marketing strategy, that is, if you are successful. When you deal with a firm like Hommati, they will put you in touch with their social media marketing team, and they will be the individuals you collaborate with at a reduced cost.

On the other hand, you need not be concerned since Facebook will be the most cost-effective advertising platform for you to use as long as you target your advertisements in the manner described above. This is because the platform allows for a great deal of customization when it comes to the process of creating a budget.

In the same vein, the social media marketing team is in the same condition. Even though they are cheap and effective, they can communicate with a large number of individuals.

Lead Retention

Facebook is an essential medium for building meaningful connections with your audience, which is an important aspect of lead retention from a businessperspective. The secret is to engage in exchanges with other users; when they remark on your article, you should answer as soon as possible.

It is through actions such as these that you not only honor their contribution but also begin a conversation, so building the human connection that exists between your brand and potential customers. This kind of active engagement helps to contribute to the development of a thriving online community that is based around your corporate entity.

The sense of connection and community that is developed as a result of these encounters acts as a potent motivator for the retention of leads.

By maintaining a continuous level of engagement with your leads, you will be able to establish a long-lasting connection with them. This will encourage them to return to your content and website, which will ultimately strengthen their loyalty and improve the overall success of your digital marketingcampaign.


If you can create a significant number of posts and comments on Facebook, search engines will then correlate it with your website. This is because search engines index the activity that occurs on Facebook.

Your SEOmight benefit from this since it will improve your ranking in search engine results. Construct a positive feedback loop between search engine optimization and lead acquisition with the assistance of Facebook.

Colorful Ribbons From Facebook Logo
Colorful Ribbons From Facebook Logo

Provides Branding Opportunities

It is essential to have a brand identity to assist others in recognizing your company more efficiently. You will also be able to establish the tone of your company in this way. Facebook is helpful since it ensures that your postings are delivered in the manner in which you choose to share them.

When you deal with a real estate firm, they may assist you in promoting your listings as well as your brand, which will allow you to show yourself as a professional real estate brand throughout your business relationship.

They will connect the listing with your photo and contact information in addition to the listing itself. More consumers who are seeking specialists to assist them in finding a house might be attracted to your business as a result of this.

Facebook Logo
Facebook Logo

Helps With Customer Service

Facebook has an excellent customer care system since it makes it possible for users to get in touch with you. This is a vital consideration in order to make your brand more approachable. Talking to potential customers is another way to boost the likelihood of making a transaction.

You can put up automatic messages to assist with customer support, which is a beautiful tool that you may have. An intelligent method to get a feel of what your consumers want to know is to ask them questions like this. Even if you are not available, it is an intelligent method to guarantee that they receive some answers to their questions.

Great Remarketing Methods

A fantastic remarketing strategy is one of the many reasons why Facebook is such an excellent platform. The technique of displaying advertisements to those who have previously indicated an interest in them is known as remarketing. Through this method of marketing, you can make use of the leads that you have already created.

Those individuals who click on your advertisements and posts will be logged into a network. After that, the system will send them another advertisement from your page. Regardless of whether or not they made a purchase or conducted business with you, the system will continue to maintain a record of their profile.

It then distributes advertisements from your page to them once more. The purpose of this is to improve the likelihood that they will become clients. Considering that individuals will always have some reservations about paying for something over the Internet, this is a crucial point to bring up.

When consumers return to your page for the second time, they are more likely to make use of the services that you provide. It is an excellent method for ensuring that every person who views your advertisements will, at some point in the future, create a lead.

Facebook Ads Dashboard
Facebook Ads Dashboard

Highly Visual And Effective Platform For Realtors

Real estate has become more and more popular. The success of several shows featuring realtors is evidence of the high level of consumer interest in real estate. Scrolling through pictures of nearby homes is enjoyable for people.

One of the advantages of advertising on Facebook is that it offers a plethora of visually appealing possibilities. Facebook owns Instagram, so promoting your campaign on both sites is simple. Additionally, users may look through photographs on Facebook and Instagram before clicking. For you, what does this mean? Payment is made only upon clicking.

Therefore, you won't be charged if people can click through a few photographs and decide they aren't interested. What is the price of this then? Under $3 for every click! Therefore, stop squandering money on newspaper advertising and give up on expecting prospective buyers to pass by the just-listed house.

Facebook Login Page
Facebook Login Page

How To Set Up A Realtor Facebook Page?

Create A Facebook Business Page

Before setting up your company page, you must first create a personal Facebook profile. You may manage your company page as the administrator, but rest assured that your account and your business page will stay distinct, protecting your privacy. You should create a personal account if you still need to create one.

When you're prepared to start building your business page, navigate to Pages from the menu and select Start New Page.

Enter Your Name And Choose A Category

You will then need to provide the name of your page and the category. Your business page title should contain "real estate agent," "realtor," or a similar term. This helps make your Page more discoverable in search results in addition to setting it apart from your account.

Next, choose the category that your page belongs to. There are several alternatives available to you as a realtor. Whether you work in a team or alone, pick the one that best describes your Page and business.

You may also add a bio before creating your page, although it's not required. You can add that information later if you're not ready to compose one right now. Click the "Create Page" button.

Enter Your Business Details

After creating your Page, you may finish the setup by providing the remaining information about your company. This covers your website, company hours, and contact details.

Most of these data are always editable afterward; however, Facebook needs a working phone number in order to proceed. Facebook also provides you with an analysis of your Page's "Page health" with comparable Pages in the bottom-left corner. This aids in your comprehension of what details to provide to maximize engagement on your real estate page.

Add A Cover Photo And A Profile Image

Put your cover photo and profile image next. Make sure these visual components accurately depict your company because these are the first things customers will notice when they find your Page.

A recent headshot or other professional, high-resolution photo of yourself should be your profile picture. Make sure your headshot is centered and focuses on your face because your profile image on Pages is trimmed to a circle.

Facebook Signup
Facebook Signup

Connect To Whatsapp

During this phase, if you're among those who utilize WhatsApp, you may link it to your newly created Facebook real estate page. If you're already active on WhatsApp and often use it to interact with clients, connecting your company page to the messaging service can help you speed up the process.

Invite Friends To Follow Your Page

It's time to start sharing your Facebook page with the world after you've put it up. Sharing with people in your network is the ideal place to start.

Facebook gives you the option to Invite friends throughout the setup process, which makes it simple to grow your audience. By doing this, you may invite your friends on your account to like or follow your Page and tell them about it.

Take notice of this easy-to-implement yet very successful step since you never know who in your network could be able to introduce you to a potential lead.

Stay Informed

Turning on Page notifications is the last step in the setup procedure. In order to avoid missing any updates or any leads that arrive through your Page, make sure these are activated.

Additionally, you have the choice to accept Facebook's marketing and promotional mailings. Facebook will provide you with product suggestions and advice on how to make the most of your Page. These two are optional.

Frequently Asked Questions

How Can Realtors Leverage Facebook For Targeted Advertising?

Through Facebook's robust advertising tools, realtors can precisely target their desired demographic, increasing the efficiency of their marketing efforts.

What Benefits Does Facebook Offer For Engaging With Clients And Fostering Relationships?

Facebook facilitates direct communication, enabling realtors to engage with clients, address inquiries, and build strong, personalized relationships.

In What Way Does Facebook Contribute To Realtors' Brand Awareness?

By consistently sharing valuable content, realtors can enhance brand awareness on Facebook, positioning themselves as trusted experts in the real estate industry.

Final Thoughts

Realtors can find Facebook advertising to be a manageable undertaking. Talking about 9 reasons why realtors should use Facebook, Facebook is a fantastic and valuable platform that helps you establish more connections with other agents and clients. Remain tenacious even if being active on the platform might occasionally feel like a bother, or you may need to receive the desired reaction.

The most crucial component of using Facebook to market your business is persistence. You will get the outcomes you want if you adhere to the previously mentioned rules and never give up.

Facebook's direct contact fosters deep connections while publishing insightful information increases brand recognition. It's more than simply a social media site for realtors; it's an integral part of their success narrative, facilitating a more seamless and intimate real estate transaction.

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