For most websites, 98% of the website traffic leaves without taking the desired action. That is a lot of lost opportunities.
I spend a ton of time on creating content and generating traffic to this site. This site averages about 5-6% conversions, meaning I am losing about 95% of my website visitors.
That is tough to swallow.
So many focus on more traffic and if you’re been on any of my webinars or read this blog (first thing you do in the morning, right?), you know I stress the importance of conversions. You can DOUBLE your revenue from your website without an increase in traffic. Often times, with a few small tweaks.
Anyways, so about 98% of website traffic leaves your site without taking the desired action.
When I look at my analytics, I may or may not look like this….
The traffic is gone, but is the traffic forgotten?
Retargeting or remarketing, is a form of online advertising that can help you bring back the 98% of those visitors who left your site.
You’ve probably noticed ads following you around the internet. Amazon, Zappos, Home Depot, this site and all the big boy companies are using it.
They use it because it is extremely effective.
Well, now it is affordable for the rest of us…for now.
There are a lot of questions on it, so I wanted to write a blog post on how to install the tracking pixels on your WordPress website. This is step #1 and it’s better to get the pixel on your site now, collecting data for you. You don’t neccessarily have to start running ads yet, but getting the pixel installed today is better than tomorrow.
And it’s a lot better than never (installing it).
In this post, I show you the EXACT steps (including pictures) you need to take to set everything up. It’s actually very simple and once you do it a couple of times, it becomes second nature. I also include a video walk-through ensuring you set up your tracking pixels properly.
I do not publish a blog post without installing this tracking pixel.
Or a landing page.
Or a webinar registration page.
Basically, I install a tracking pixel on every page of this site. If you want to dominate your marketplace, I suggest you do the same.
How To Add Facebook Tracking Pixels to Your WordPress Website
On your main profile page, click on Ads Manager
Inside your Ads Manager, click on Audiences
In the Audiences page, click on Create Audience, then select
Select Custom Audience
Choose Website Traffic
You now have 5 selections;
- Anyone who visits your website – This should be the tracking pixel you put on the home page of your website
- People who visit specific pages – This should be used on each blog post (a separate tracking pixel on each & every blog post)
- People visiting specific web pages but not others – This should be used on landing pages for lead generation. You can track who converts and market to those who have not converted, but have visited the landing page.
- People who haven’t visited in a certain amount of time – If you want to bring back visitors who have not visited your site in certain number of days (up to 180)
- Custom Combination – You can combine any of the above
Enter in the URL from your blog post, specific page, home page, landing page, etc in the Choose a Website Domain box
Audience Name – Create a name for your Custom Audience
- Blog post title
- Landing page title
- Home page
Lets say you are creating a tracking pixel for your latest blog post titled – How to Be Awesome. You would create the name — How to Be Awesome Blog Post.
Ok, now it;’s time to go back over to your WordPress website. You will need to download a free plugin (software) to install. Super simple and you can do it with a few clicks on the mouse.
How to Set Up Tracking on Your WordPress Website
Login to your WordPress dashboard and click on Plugins
Click on Add New
Search for the plugin: Facebook Pixel Conversions for WordPress
Click on Install Now
Now, you need to go back to Facebook to copy & paste the tracking pixel that you will install on your WordPress website.
How to Add a Tracking Pixel to a WordPress Blog Post
Go back to Facebook and look for your Custom Audience you created
- Check the box next to the custom
- Click on View Pixel
Copy the code below;
Go to your WordPress page or post, scroll down below the content.
- Find the box Facebook Pixel Conversion Code box
- Check the box
- Paste your tracking pixel (that you copied from Faceboook) in the box (pictured below)
Now you want to update your WordPress page/post. You have now installed your first tracking pixel from Facebook on your WordPress website. This should be done on every new blog post. I would also recommend having it on the home page and any landing pages you create. You basically want a tracking pixel on every page of your website. You probably don’t need one on your “About” page, but you could add one, if you would like.
Here is a video walk-through for you…
How to Add Facebook Tracking
Pixels to Your WordPress Website
What Are the Benefits of Retargeting?
Right now, it is the most affordable and effective way you can market yourself online.
Here are some of the many benefits;
- Lowers your cost for acquiring new clients
- Builds brand awareness
- Brings back landing page visitors who did not convert
- Increase conversions
- Reaches your prospects or past clients in a highly targeted way
- Increases ROI
Some are calling this the year of the pixel.
The biggest Internet Marketing conference took place last week in San Diego. Unfortunately, I was unable to attend, but quite a few of my friends did.
From what I hear, retargeting/remarketing was the talk of the conference. As well as content marketing.
Retargeting and content marketing are like…