Have you noticed that some online advertisements follow you around the Interwebs? Amazon, eBay, Home Depot, Walmart, Zappos — just to name a few of the big box companies that use re-targeting/re-marketing. They use it because it works.
Kind of creepy, huh?
Creepy, yet VERY effective.
How it works is that you install a tracking pixel on your website/webpage. Once this pixel is installed, and someone visits your site, they are then “cookied”. Once a visitor leaves your site, you can advertise to them to bring them back to your site/listing. You already know they are interested in what you have to offer. They also “know” you as they have been on your site. A great way to stay top of mind.
Lets say you have a listing for a home, we’ll call it 123 Main Street. You install a tracking pixel on that specific webpage. You drive traffic to your listing by emailing your database, sharing it on your social media accounts or run Facebook adverting (my favorite method). You are now building up an audience of people who have visited 123 Main Street.
Now, you can re-target/re-market to these people to bring them back to your listing. The only people who will see these ads are the people that visited the 123 Main Street listing. These people are obviously interested, but maybe didn’t take the action you would have liked, like call to schedule a showing.
Maybe they got busy
Or the kids needed something.
Or the dog needed to go outside.
Or the phone rang.
Or dinner was ready.
Or the light turned green. (I am not condoning surfing the web & driving, but know it happens)
Or a million other things.
This may sound confusing, and it can be, so I recorded a tutorial video on how you can start using re-targeting with Facebook. There are other companies out there that offer re-targeting services, but they typically have a traffic minimum of 5,000 website visitors.
In this tutorial video. you will learn;
- How to drive cheap, targeted traffic to your listings with Facebook advertising
- How to set up a custom audience in Facebook and why you want to do this for EVERY listing
- The one thing you must do BEFORE sharing a listing to anyone
- How to track every website visitor and how Facebook is going to do this for you
Implement the strategies I share in the video as they work very well. Re-Targeting is somewhat new, but is gaining popularity as it is so effective.
Click the play button below. If you have questions, please leave a comment below.