Talk is cheap, right?
I like when people share results with me.
Not theory, but actual, proven results. I like knowing when people are actually doing what they are teaching. Sadly, this isn’t as common as it should be. A lot of people make a lot of money selling theory.
I found the above image on Photo Dune, and thought it was perfect for this post.
Instead of talking about what to do, I want to show you exactly HOW to do it.
I like sharing actual campaigns we are running. I show this so that agents can implement these proven strategies and learn from my many mistakes. The Internet is a fantastic place to drive more leads & listings for real estate professionals.
As the new tagline of the site reads;
Field Tested Marketing Strategies for Real Estate Professionals
Field tested is kind of important. I used that word for a reason. I plan to share a lot more videos in the coming months of successful online marketing strategies that produce results.
Now, before I share the case study video with you, I have to make it clear that by no means am I saying you will experience the same results.
There are so many variables with running marketing campaigns and I cannot promise you any type of results. You need to implement and execute properly on this strategy just to generate leads. Then you need an automated follow up process to turn these leads into commission checks.
This does take work and if you don’t put the work in, you will not see the results.
If you do the work, you can see the possibilities of what you can achieve.
Now that the legal disclaimer is out of the way, lets dive into how this all works.
How to Generate Buyer Leads on Facbook
Before we dive into the video, I want to share with you another campaign that we ran. We ran this campaign for a total of 50 days using an email autoresponder (Get Response), a landing page (Lead Pages) and Facebook advertising.
A lot of people over complicate online marketing, but it comes down to thing things;
Don’t make it harder than it is.
Real Estate Marketing Case Study #1 — 226 Leads in 50 Days
Duration: 50 Days
Leads Generated: 226
Cost per Lead: $1.79
On average, 5% of these leads turn into conversations, which is actually really good using Facebook. When you’re paying $1.79/lead, this translates to about $36 per conversation.
According to a study by National Association of Realtors®, 66% of buyers and 65% of sellers speak to only one agent before selecting one to work with. That means two-thirds of people hire the only agent they speak with. You can use this to your advantage!
Case Study Video
The case study video is a similar campaign, it’s just in a smaller market. When the agent told me that he wanted to start marketing in a new area that was smaller, I told him we probably would not see the same results. Typically, the smaller the market and you’re going to pay more per lead.
We were paying around $1.80 per lead (as you can see above), which is fantastic. Anything less than $10 per lead on Facebook is good, in my opinion. I was nervous the costs were going to be around the $5 per lead mark and let him know this.
I was wrong.
Please watch the video below to see what we did and how we did it.
Real Estate Marketing Case Study #2 — 29 Leads in 4 Days