Are you looking to sell more homes?
How would you like to be looked at as the industry leader?
Would you like your website to produce leads while you are sleeping
…or while you’re on vacation
…or at 2:00 AM on a Tuesday?
I have three words for you…
Start a blog
A blog is one of the best ways to market your real estate business. The real estate industry is the best industry for blogging, in my opinion. There are so many ways to create valuable content to attract new prospects to you.
Don’t believe me?
Here are what three real estate agents had to say about the power of blogging
I just recently came across an article where a Realtor from Colorado interviews two agents (one from Massachusetts & one from South Florida) about blogging.
Here is what the Realtor from Colorado said;
…blogging has become my #1 source of lead generation in my real estate business
Here is what the Realtor from Massachusetts said;
If I were to look back and say what is the #1 thing that I have done in my career that has brought more business my way, the answer would be hands down having my blog.
And here is what Lynn, a Realtor from South Florida had to say;
A large percentage of my Real Estate business comes from my blogging efforts.
You can read the rest of the article here.
Your website must be well optimized before starting to create content and I am not talking about SEO. Yes, that is important, but I am talking about having lead magnets on your site to turn those website visitors into qualified leads.
What is a lead magnet?
A lead magnet is a piece of premium content that will help your prospects solve a problem they are having. You offer the piece of content in exchange for their name and email address (you can ask for more information if you’d like). It’s an ethical bribe. This can all be automated with marketing automation.
Once you have lead magnets in place (you can have more than one), you can now start creating content for your audience. When I ask agents — Are you using your blog to drive awareness and generate qualified leads?
The response I always get from them is — What should I write about?
Instead of just answering agents individually, I wanted to put together a master list of 104 real estate blog topic ideas that you can write about.
Well, a lot of other marketing agencies have done something similar and topped out at 100 or 101. I wanted to create the biggest list. Also, 104 should give you enough content for a blog post once/week for two years.
Talk About Your City
When talking about other businesses, it is smart to reach out to them and let them know. Ask if they will link to your site (specific blog post). This will generate traffic from their sites (more of an endorsement) and it helps your site in the search engines. I did it last summer, it works!
- What are the top rated schools in [YOUR CITY NAME] ?
- What are your favorite pizza places?
- What are the top rated golf courses?
- What is your favorite place to get a cheeseburger?
- Who has the best Happy Hour specials?
- What is the top rated steakhouse? Is this one you enjoy? Why or why not?
- Where is the best place to get sushi?
- Who has the best sandwich in town?
- What is the best sports bar to watch a game? Sports fans are nuts and this can be very valuable. I know they’re nuts, because I am one 🙂
- What is the top rated yoga studio?
- What is the top rated cross fit studio?
- What is the top rated gym? What are their rates? Is a contract mandatory?
- Where is the best place to get an ice cream cone?
- Where is the best place to get a cup of coffee?
- What are the top 3 or 5 things to do on a weekend in [YOUR CITY NAME] ?
- What is the best best moving company? Provide rates, reviews, etc
- Where are some day care providers located? Share reviews, rates, etc.
- Describe the job market. Are there local networking events for business professionals?
- Are there parks in your city? Where are they at? Do you have one you frequently visit?
- Real estate news in your city
Who Are You?
- Why did you get in the business?
- Why do you do what you do? Why do you get up every morning? Your why is very important for you to know and to share with the world. If you’re stuck on this, watch this video from Simon Sinek: Start with Why
- What you like about being a real estate agent?
- What you dislike about being a real estate agent?
- What do you like about living in [YOUR CITY NAME] ?
- What do you dislike about living in [YOUR CITY NAME] ?
- Who is the best Realtor in town (besides yourself) Someone you would refer business to as sometimes you are not a fit for some people?
- X thing you wish you knew when you started
- What charities do you support? Why do you support them and what are you doing to support their mission? Donating money, volunteering time?
- What are your biggest achievements thus far?
- What are your biggest disappointments? Being transparent is very effective. People do business with real people. Don’t be scared to share your shortcomings. I did it last year.
- Talk about your team. Have them tell their story and why they like working in the industry.
About the Real Estate Industry
- How the commission structure works
- How the selling process works
- How the buying process works? How long is the process?
- X ways to increase curb appeal to sell your home FASTER
- X advantages of hiring a real estate agent
- X questions you must ask BEFORE hiring a real estate agent (this can also be used as a lead magnet)
- Publish a monthly market report. Be sure to include days on market, average selling price vs. average listing price, etc.
- Why you should hire a real estate agent and what they should do for you
- Your current listing. I encourage agents to do separate blog posts for each listing as it is easier to share and gives you more content.
- What keeps a home from selling?
- X summer DIY projects
- X ways new home owners can save money
- Sell your home faster with these sneaky X tips
- Tips on how to make a good first impression when selling a home
- Write about current mortgage rates
- X signs you might need a new roof
- Useful tips to sell your home
- Understanding how a buyer’s agent helps you
- Understanding deeds when selling a home
- Understanding title insurance
Real Estate Stories
- A funny story about showing a home. People love humor. And stories. Use both when you can.
- A funny story about selling a home.
- A funny story about listing a home
- Answer questions that your past clients have asked. Every question you have been asked over the years should be a blog post. You know if one person asked the question, others will want to know the same. Length of the blog post doesn’t matter that much. If you need more content for the post, tie a story into it. Remember — people love stories. If you can story-tell, you win. Bottom line.
How to Blog Posts
- How to design the backyard of your dreams
- How to show your home like a pro with these X hacks
- How to increase the value of your home with these X home improvements projects
- How to choose a real estate agent
- How to deal with moving quotes
- How to determine home buying costs
- How to get cash back when buying a home
- How to get started investing in real estate
- How to make an offer on a home
- How to save your home from foreclosure
- How to sell your home in a slow market
- How to use equity to your advantage
- How to use curb appeal to sell your home
- How to sell your home by de-cluttering
- How to sell your home faster with these X decorating tips
- How to increase your home’s value with these X tips
- How to find a mortgage lender in [YOUR CITY NAME] ?
- How to sell a home without an agent
- How to advertise your property
- How can a short sale benefit the seller
Talk with the Locals
No other realtor is doing this and it’s an excellent way to stand out from the crowd. You need to become a local newspaper. Don’t believe me? Read this excellent article by Gary Vaynerchuk.
- Interview a local high school athlete. You can use Google Hangouts for something like this. I used Hangouts to interview 50+ Las Vegas businesses last summer. You can see them here.
- Interview the mayor
- Interview the owner of a family ran business. Someone who has been in town for 20+ years. Ask why they like living there and doing business there.
- Interview a high school principal
- Interview a school teacher
- Interview the director of a charity
- Interview your dentist
- Interview your auto mechanic. Finding a reliable mechanic is not an easy task. Someone new to your city will appreciate this.
Answer the Questions People Have
- What to ask when looking for potential homes
- What is a a final walk through? What does it consist of? How long does it take?
- What is a home inspection? Is it necessary?
- What is a home warranty? Do I really need one?
- What is a foreclosure? This seems obvious to you, but not to someone who is not in the industry
- What are the best mortgage options? Fixed? 15 year or a 30 year? What are the pros and cons of each?
- What is my home worth? How accurate are the online tools like Zillow?
- What is the best color for selling a home?
- What is cap rate and why does it matter?
- What is a open house? What are the benefits? What are the downfalls?
- What should I look for when purchasing a new home?
- What should I look for when purchasing an existing home?
- What questions should I ask a seller before buying a home?
- What to do if a buyer has to sell his/her home home first
- What to do on showing day? What to expect? Will the seller’s agent be there? Should they be there?
- What to look for in an apartment
- What you should know about foreclosure houses
- What are the benefits of living in a neighborhood with a HOA? What are the downfalls?
- What type of homes does an investor look for?
- What is the number 1 thing a buyer looks for in a home?
This should give you plenty of real estate blog topics for the next year or so. I suggest blogging at least once a week for agents. Blog promotion is very important. Share your posts on the social networks, email your database and reach out to other local non-competing businesses when you mention them in a post.
If you run targeted Facebook ads to each post, it’s like pouring gasoline on the fire. It’s a great way to get your content in front of the locals in your market, build awareness and generate more qualified leads.