Are you looking to hire a social media consultant?
Careful because the World is filled with ninjas, gurus, rockstars, experts, [enter cliche name here].
Having troubles finding a reputable Las Vegas social media company?
Well, I have compiled a list of questions you should ask before hiring any social media company whether you are in City of Sin or not.
Here are 10 questions to ask a social media company/consultant;
1. How would you engage with my audience?
What are they planning on sharing with your audience? Are they familiar with the 80/20 rule? I like to live by the 80% non-promotional updates and the 20% promotional updates. Add value with each update whether it is tips on your products/services, information about your industry, news about your business, etc. I like spotlighting employees on the social networks., Share some “behind the scenes” information with your community. Have fun with it and ask questions to get people talking.
Need help with Facebook status updates? Check out these 61 tested and proven updates.
2. How long will it take?
This is a great question to ask. How long is it going to take to see a positive ROI (Return on Investment). If you run ads, you can see a positive ROI in a matter of days. If you are building a community, it will take time. You need to build up the trust with the community before promoting your products/services
3. How do you measure ROI?
This is a question that is asked by a lot of executives, rightfully so.
Do the golf balls, t-shirts or coffee mugs bring in a positive ROI? I doubt it. What about billboards, TV or radio? Is that being measured? Again, I doubt it.[steps off soapbox]
If they are not using email with social, I would be cautious. I think the 2 go together like peanut butter and jelly. Use social to nurture/deepen the relationship and email to drive revenue. You shouldn’t do one without the other.
You have to have clearly defined goals before you can measure ROI. Looking to generate more traffic to your website? Google Analytics (free) can help you measure which social platforms are performing and which are not.
Building an email database (If not, you should be)? How many people are singing up through the social media channels each month? Are they coming from Facebook? Twitter? YouTube? LinkedIn? Track which ones are the most effective so you can improve the ones that are not effective.
How are your email open rates? What are the best days to email? The best times? This all takes time to measure and can have a big impact on your ROI. You have to constantly test and make tweaks along the way.
4. Do they have a blog? Do they use it?
This is a very important question. Yes, blogging is part of social. Check to see if they have a blog on their website and see how often they are updating it. This is more of something you can do before meeting with the social media expert/guru/ninja.
Do your homework beforehand, it will pay off.
5. Do I need to be on every social media network?
If they answer “yes”…
There is no reason to be on every social network. I believe just about every business should be on Facebook as that is the 800 lb gorilla. Your target market is on Facebook, most likely.
Twitter is a great place to listen to conversations and jump in the conversation. Your target market is most likely using Twitter is some way. Twitter takes time and patience, but can be great for a business.
If you have a business that has visuals (restaurants, bars, clubs, photography, dental, home builders, etc) you should probably be on Pinterest. Facebook is also very visual. Selling insurance? Pinterest probably isn’t the right place for you, although I am sure there are some out there that are doing it effectively.
6. Should I go “all in” on social and stop all other marketing/advertising?
No! Not at all. Social is a supplement to your other marketing efforts. It’s just a piece of the puzzle.
I like to compare online marketing efforts to a table. Your business is the table top and the legs of the table are the traffic sources (SEO, Facebook, TV, mailers, Pinterest, radio, etc.). Social is a leg of your table, but an important leg 🙂
7. How successful are you on the social networks?
Again, this is something you can do beforehand. Check to see if they are using social and how they are doing it. Look at their Facebook page and see if they have active discussions going on. Are they only talking about themselves?
That is not a good sign.
Are they trying to sell you Twitter, but only have 13 followers? Be cautious. I don’t have a big Pinterest following, but I am not a Pinterest expert. I have an account, but I am not active.
8. What social media do you specialize in?
They cannot be a “jack of all trades and master of none”. They should specialize with a certain network or two.
9. How do you handle negative comments on the social networks?
If they say, “we delete anything negative on social media” I would not do business with them. This is the approach of a lot of social media “gurus”, but in today’s World, this is not the right way to handle negative comments. You cannot make everyone happy and you will receive negative comments at some point.
All comments (good and bad) should be responded to. If you have a negative comment on your Facebook page, reach out to the person and have them take it “offline”. Have them call and/or email you so you have the opportunity to make it right.
I think negative comments are a good thing (as long as it doesn’t happen too often) as it is a great choice to show your fans (and everyone else) that your business does make mistakes and you own up to it. It’s a great chance to turn a negative into a positive, most don’t look at it that way though.
10. What social networks are best for my business? Why are they the best?
This is a great question to ask. Every business is different and like I said in question #5, you do not need to be on all of them. Ask the 2-3 social networks that you should focus on and ask them why they think those are the best for your business.
If they can answer these 10 questions, they most likely are a good Las Vegas social media company to hire.
George Costanza is happy.