Do YOU have more leads and listing appointments than you know what to do with?
Then you are going about marketing the wrong way.
I don’t know how you got your start in real estate, but nowadays, people are learning things just don’t work like they used to.
Real estate agents are everywhere, competing with each other, and they are all trying to apply the same broken marketing principles that agents were using in the 90s.
Ironically, the solution that most folks try is to outspend everyone else. In terms of time spent with traditional prospecting methods, or money spent, or both.
You might have spent some money on flyers—maybe you work for a brokerage that supplies them.
You’ve spent money mailing them out.
You’ve spent money on an ad in the newspaper.
Whatever it is that you are doing—even if it’s social media marketing—there’s a good chance that, if you’re reading this, you are doing it wrong.
The majority of agents are ignoring both the source… and the solution to the problem:
The new rules introduced by the internet and the social media phenomenon… versus the old school, tried-and-(ahem!) not-so-true methods your grandpa used.
Now, I know what you’re thinking. Sure you might be on Facebook and other forms of social media.
You’ve got your friends interacting with you, commenting on posts, you’re getting your name out there.
Now, here’s reality. Just being online and having a presence—having a website set up by your brokerage and interacting with people on your Facebook account—that’s not enough.
Because social media works a whole lot differently than traditional networking, and it comes with a different set of rules, etiquette, a different kind of mindset.
Do it WRONG, and you’ll chase away good leads even more effectively than before.
But do it right and you have a significant edge over every realtor in your area that’s NOT using these principles to outperform all traditional methods combined.
There’s a kind of secret language, and a structure that WORKS to cull rabid leads right out of your local area, serving them up to you 24/7 without additional work or money invested.
Keep reading, and I’ll start to prove it for you.