All Social media is are tools.
All tools work if you know how to use them.
Do you use a screwdriver to dig a hole? Me neither.
Unfortunately, most don’t use them properly and say they don’t work. This post is how we are using a few of the social networks and I think you’ll see, our community enjoys it. I hope that you can implement some of these ideas in your business.
I started Sin City Local in February of this year. Sin City Local is a community of 3,900+ local Las Vegas residents. It grew a lot faster that I had anticipated, and does involve a lot of work. I didn’t really have a direction for this community 4 months ago, but asked the community what they want, and they let me know. Also, I had no idea how much fun it was going to be.
Here is a link to our Facebook page: Sin City Local
We do have a website, Sin City Local, but our community revolves around our Facebook page. We have contests, post funny pictures, vintage Vegas pictures (people LOVE these!), share local information, local deals, trivia questions, interview local business owners, post about local non-profits and family fun in Las Vegas. I am a big believer in being social on the social channels.
I know, a weird concept, huh?
On May 1st, we launched Sin City Spotlight, where I interview local Las Vegas business owners. We then share those interviews on the website, our Facebook page and our YouTube channel. There is no charge for this and it gives the business free publicity, we get content for our website and the community seems to enjoy the interviews. It truly is a win-win-win. I feel that with video it gives the people of Las Vegas a better idea of who the business owner is. You can’t hide on video.
I have a goal of interviewing 100 business owners by the end of the year. I am about a third of the way there, but am on track to finish early.
My ultimate interview?
Mr. Tony Hsieh.
I love what he is doing with the downtown project and his support for local businesses. So Tony, if you are reading this, please give me a call so we can set something up soon.
I can’t wait forever 🙂
Technically this is not social media, but we are using email to reach out to the people of Las Vegas. I send out a weekly email every Tuesday where I ask: What Can Sin City Local Do For You? We take the responses and share them on the Facebook wall. People chime in with their thoughts, advice, suggestions, etc. It has been a big hit and people really appreciate the community helping them out.
Here is an example of one we posted today, just 4 hours ago;
As you can see, we had 17 people helping out and this post was seen by 1,400+ people. I think it says a lot about how great this community is. I am honored to be a part of it.
Related: Facebook Case Study – Sin City Local
I have been using Twitter/LinkedIn to reach out to local business owners inviting them for an interview. I have had some success with Twitter, but LinkedIn has worked best. I get a lot of pushback from people as they don’t believe the interview truly is “free”, so it has been a challenge.
Do The People Enjoy It?
I recently asked the community if they are getting any value from this and here are some of the responses…
If you are a Las Vegas business owner and would like to be interviewed, please email us at firstname.lastname@example.org to set something up.
We are setting up to do a photoshoot soon with the community. We want to gather as many people as possible and get one big “group photo” and make it our Facebook timeline cover. It has been a lot of fun and I have got to know quite a few people “digitally”. I was recently invited to dinner by one of our fans 🙂
I look forward to meeting them in person soon and am thinking of doing some type of charity event around the holidays. Please stay tuned.
I think this proves the power of community and like Jay Baer says in his new book, Youtility,
Why smart marketing is about help, not hype
I think we are helping and adding value to people’s lives. That’s what social media is about, adding value. Add value and you will win at social.
I hope more businesses follow along.