One of the many joys of working from home…
I get to put our little Ava (3 year old) on the bus every morning.
The bus comes right to the driveway, and they have harnesses for the little ones. The excitement in her eyes/voice when she she’s the bus pull up is one of the highlights of my day.
Today, the bus driver asked what I do.
I wasn’t expecting it, and responded with, “I help real estate agents get more clients with Facebook”
Not the best elevator pitch, but I explained I help build automated machines that work 24/7/365. I told him my machine is working for me right now, as I talk to him.
He responded with, “So, you save them time?”
That is the ultimate outcome of what I provide.
What is the ultimate outcome you provide?
You don’t just sell homes.
How Realtors Can Craft an Effective Elevator Pitch (2 examples)
There are quite a few ways to craft an elevator pitch, but I am going to focus on one that is quick, less than 10 seconds to say. Your pitch should answer the question that your potential client’s first question — Can this person help me get what I want?
The formula for this is very simple — I help X get Y.
You want to focus on the RESULT your service provide.
Here are a couple examples…
- I specialize in helping first time home buyers make the biggest investment of their lives without the stress & overwhelm
- I specialize in helping empty nesters smoothly transition to a smaller home by simplifying the finding, buying & selling process.
It should follow the 3S framework — short, sweet & specific.
Speaking of saving time…would you like to save 8-10 hours per week?
But don’t have the time to put together a marketing machine that works for you while you’re out showing homes, spending time with your family or on Tuesday at 3 in the morning?
Schedule a call with me, and we can build a custom plan together, and then you can decide if it makes sense for us to execute the plan for you, moving forward.
There is no cost for this (yet).