I am in
far too many a few Facebook marketing groups.
I like to play mentor to some of these newer marketers, helping them along the way.
Earlier today, a marketer had posted that he’s working with a real estate agent, and this agent isn’t happy with the cost per lead.
The marketer is generating leads (name, email & phone) for about $6, and the agent thinks this is too high.
This marketer was looking for adivce on what to tell the agent, as he wasn’t sure what to say.
I told him, what I am going to share with you today…
Facebook leads are not like leads you generate from Adwords, Zillow/Trulia. Most likely, the leads you generate from Facebook, are not actively looking for an agent.
Sure, some might be, but not many.
With Adwords (or Zillow/Trulia), these people are actively looking for an agent, so it is important to follow up with them quickly.
Facebook is a different beast.
From my experience, it is almost always a waste of time to follow up with them right away with a call. Of course, this should be tested, as every market is different.
However, you have to be patient.
You want to nurture them along with an email sequence. Most likely, the leads you generate from FB, are not ready to buy/sell a home this afternoon, they are most likely 2 – 6 months out. Possibly, more.
You should also be emailing them (at least weekly) with information on the market, case studies, stories, tips on buying/selling, hot deals, etc.
You want to be top of mind, so when they are ready, you are the obvious choice.
When doing this, you start to build momentum. You’re probably not going to have a ton of people reaching out after the first month.
But when you do this for 3 – 6 months, and you’ll be be able to pick & choose who you DECIDE to work with.
That’s right, you can cherry pick who you want to work with.
This is how you position yourself as a leader in your marketplace, as your prospects are reaching out to you, not the other way around.
You become the HUNTED.
Your competition is busy being HUNTERS.
If you’re like most agents, you probably don’t have the time to set this all up.
That is where my team & I come in, we can help you become the obvious choice and always the one that is hunted.
You can schedule a call here
We will build a tailor made plan together, and then you can decide if it makes sense for us to execute the plan for you, moving forward.
There is no cost for this service.