In this blog post I am going to talk about being open, honest and transparent. It’s how major brands are changing their industries by “peeling back the curtains” on what they do. It works for them and I think small business should adopt this philosophy sooner rather than later.
How McDonald’s Changed the Fast Food Industry
Ok, a very bold claim, but Marcus references it in the video along with this blog post. A few years ago, McDonald’s did something no other fast food restaurant has ever done — they offered the nutrition facts on their menu.
McDonald’s is holding nothing back and people appreciate this. I am sure they lost customers over this, but we all know, fast food isn’t that “nutritional”. Last I checked, people are still going and getting a Big Mac. I still do.
A Bold Move?
They recently launched a “nothing held back” campaign called “Our Food. Your Questions“. Some very interesting questions are being asked and you can see a few below…
Now I am not a fast food expert, but those look like some pretty tough questions that McDonald’s is being asked. This is all being done online, for the entire World to see. I applaud them for taking this step.
I love this approach to business and I think it’s worked out well for Ronald and the crew. Why aren’t more businesses taking this approach? Marcus does it with his in-ground swimming pool company and teaches it on his blog The Sales Lion. There is another company that is doing it, thanks to Marcus for pointing it out…
How CarMax Is Changing The Car Buying Experience
Who likes go car shopping?
When I think of car shopping, this is what I feel like doing…
I try and do as mush shopping as I can online, before making the dreaded trip to the dealership. In fact, last September when I bought my car, I had it picked out before I went to the lot. I went in, told them what I was interested in, took it for a test drive and signed the papers within 2 hours of stepping foot on the lot.
Did I get hounded when I first puled in?
Of course, but I was able to to say to the
I want to drive that one…
Before I even stepped foot inside. This was the first time I did my “homework” beforehand, but I know what I will be doing next time I need a new vehicle.
Either my homework or…
Go to CarMax. The commission structure for CarMax is different, and from what I found online, it looks like they earn $150 per vehicle sold. It looks as if there are bonuses for warranties, financing, etc.
Their salesman are not going to try and sell you a Ferrari when you are looking for a 2007 Ford Taurus. Ok, maybe a bit extreme, but you get my point.
I was talking to a friend that was in the car business and he told me that sales people don’t want to work for CarMax because of this. I believe this is an isolated incident as CarMax seems to still be selling cars. I would have shopped at CarMax last fall, but their online reviews for the Las egas store were horrible.
Would you want to sell 10 cars/mo at $150/sold vehicle?
Or 3 cars/mo at $500/sold vehicle?
Well, Adam you obviously didn’t pass math because that is the same, $1,500/mo. More customers, means more work no doubt, but it also is more chances of referrals and repeat customers. You’re also listening the what the customer needs by selling them a car they want/can afford and not trying to upsell them to fatten your pockets.
A lot of other benefits with this approach, but the point of this blog post was to show how two big names brands are blazing their own trail, a trail of honesty. I am big fan of this approach and believe businesses could really thrive by running their businesses this way.
Honesty is not only the best policy, it should be the ONLY policy.
It’s one of the reasons we listed our pricing on this website.