I don’t like spam in a can.
Or in my inbox.
Email marketing is a huge part of my business. It should be a huge part of your business, too. You control your email database. Your database is a great asset to have.
If you’re familiar with email marketing, you know getting the person to open the email is 80% of the battle. If you do not have a good subject line, the message in your email doesn’t matter. Open rates are not like they used to be (thanks Groupon). Creating a catchy email subject line takes a certain level of creativity.
You could be offering a million dollar home for $5,000, but with a crappy subject line, no one will see it. This blog post isn’t about creating effective subject lines, but I want to point you in the right direction. Only after reading this entire post, ok?
Here a few resources for you to spark some creativity;
From my experience, shorter subject lines seem to perform better than longer ones. I try and use words like you and their name, as that is always effective. If you can use their last name, do that as well.
Do you know the most successful email subject line for Obama was?
That’s it. The word “hey” was his most successful subject line for his re-election campaign. I have used it and it works!
Give it a shot and let me know how it does for you.
Do You Know Your Open Rates?
I was speaking with an agent a few months back and he told me that he was doing email marketing. He told me he was sending out a monthly market report to his database of 400 people or so.
I told him that was great he was using email and asked what his open rate was.
He had no idea. He told me the software he uses does not give those numbers.
How can you do email marketing effectively, if you do not know if people are opening your emails? That makes no sense.
I told him to call the company to ask if he could have access to this data. If you are using a piece of software that does not provide this, I suggest you doing the same as you really need those numbers to measure how you are doing. If they say they cannot give you that data, would look for another email provider.
You cannot improve what you do not measure.
This agent could be sending out a monthly email, thinking he is keeping in contact with everyone and he might only have a few opening the emails. He has no idea though.
That’s no fun.
When to Send Your Emails
Not only are subject lines important, but so are days and times. When to send the emails to get the best open rates is very important. This is something you should be tracking, but I know it can be difficult to remember to do so. Increasing your open rates by even 10% can have a big impact on your bottom line.
What days are people opening your emails?
What times are people opening your emails?
Do you know the answers to those two questions? If not, I suggest you start keeping track to see what days/times perform best for you.
Optimizing your subject lines and knowing what days to send your emails are two ways you can increase the effectiveness of your email marketing.
Below is a glimpse of what Automated Agent can do.
What is Automated Agent you ask? It’s an all-in-one marketing platform for real estate professionals (you can find out more here).
Instantly see what days and times your emails are getting opened. Now you know exactly when to send your emails, so that you can sell more homes.