How important is business blogging?
Does blogging help with organic traffic?
How many times should I blog?
Does social media help drive website traffic?
These are all questions I hear a lot. In this post, I will answer those four questions and show you some real results. These are current numbers, not something from a year or so ago. It is what is currently working in my business. I am going to share with you my numbers, from this very website. The website you read every time I publish a new post, right? 🙂
In 2009, Hubspot released a study: Business Blogging Leads to 55% More Website Visitors.
I started this site in July of 2012. I didn’t blog as much as I should have and my traffic stats show the dismal results. I started curating content last fall and traffic spiked, big time.
Wikipedia’s definition for content curation;
is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.
It wasn’t my content. I’d add in my thoughts on the articles, but I prefer writing my own content — sharing my insights, advice, thoughts and case studies. It wasn’t the right approach for me, but it has worked for sites like The Huffington Post, BMW and Mashable.
I didn’t start really blogging until April and below you will see the number of posts for each month.
March – 2 blog posts
April – 9 blog posts
May – 5 blog posts
June – 6 blog posts
July – 9 blog posts
August – This is post #5
Overall Traffic: 1,187% Increase
As you can see, there was a surge from March to April, but traffic plateaued from April – June. It was still an increase over March (not actively blogging), but it really took off in July.
Why is that?
One word: Promotion
I had promoted my posts before, but didn’t spend much time doing so. Derek Halpern says that you should spend 20% of your time on writing your content and 80% of your time on promoting it. I started following his advice in July, and as you can see, it works.
I am now cutting back my writing and spending more time on spreading my message. I know my posts can help a lot more business owners so I need to spread my message more.
There is not a right or wrong number of posts you should publish, but I would suggest aiming for one/week. As you can see, I average about 6/mo. I am currently experimenting with some guest posting as well. I’ll blog about my results in doing so once I have it dialed in.
Blogging Increases Organic Traffic
Another benefit of blogging?
An increase in organic traffic. Since March I have increased my organic traffic 411%. In fact, August is on pace to double organic traffic from what I did in July. Not bad.
Organic Traffic: 411% Increase
I now spend more of my time promoting my content and it is paying off. A lot more people are sharing my content, too. Another great benefit. Maybe I am becoming a better writer 🙂
Here are the social shares for one of my recent blog posts;
Here is an image of my social shares from a blog post in January;
Does Social Media Drive Website Traffic?
Yes! None of this is from paid advertising. This is all from hard work and sweat equity. This is free traffic from sharing on the social sites, my email database and organic traffic.
My top 5 traffic sources over the last 4 months are;
4 out of 5 of my biggest traffic sources are from social media sites. Think social media doesn’t work? I hope not as this proves how powerful a solid social media strategy can be for your business.
Surprisingly, Twitter seems to be my best traffic source. The tweeters are viewing 4.06 pages per visit and spend, on average, 6 minutes and 47 seconds on my site.
Business blogging works. If you want to increase your website traffic, your online visibility and become an authority in your space, I’d suggest blogging. The great thing about blogging that I tell every business owner, is this — once an article is posted, it is always working for you. It might generate leads today, tomorrow, in 3 months or 2-3 years down the road. It should be your best sales asset.
Unlike an employee, it never calls in sick, goes on vacation or quits on you. Every business needs a blog.