He was not happy…
I was just chatting with an agent in a Facebook group.
He was frustrated after spending $225 on Facebook ads and has generated only ONE lead.
He was NOT happy about it.
When you’re new to Facebook, this is to be expected. Too many have these unrealistic expectations.
He shared his landing page, and he was offering a guide for first time home owners.
Had an image of a young couple with a toddler.
I asked if his market was young couples.
And this was his response…
Is a 52 year old going to resonate with an image of a young couple?
An immediate disconnect.
He should not be advertising to anyone over the age of 35 with that type of picture.
And only to couples, with young kids.
This is all possible to do with Facebook, by the way.
A single guy in his 20s who’s looking to buy a home for the first time has much different problems, frustrations, fears, worries, dreams & desires than say a couple in their 50s looking to buy their first home.
If you want to succeed with Facebook advertising — get specific.