It’s my birthday today.
This is my 32nd one and I still love this day. Selfish? I don’t know, but August 8th is one of my favorite days of the year.
Everyone loves their birthday. It is especially nice when companies recognize you on your special day. In this blog post I am going to share with you how two Las Vegas businesses made my day, with small gestures, but made a big impact.
Are You Using the Golden Rule in Your Business?
Wikipedia defines the Golden Rule as;
One should treat others as one would like others to treat oneself.
It’s such a simple message, but is often times over looked.
I try to build my business with the Golden Rule in mind. I also live my life by the rule, too.
I hate cold calling and will not do it. I don’t believe in it and I wouldn’t do it to someone because I hate when it’s done to me. Cold calling is such an ineffective way to market your business, unless you have a big brand behind you (Yellow Pages). It wreaks of desperation.
I market to people the same way I like to be marketed to. Educational content, humor, connecting on the social channels, giving before asking, providing value and caring first. Caring first might be the last one I mentioned, but is the most important. I do business with people that care. I try and offer the marketplace the same because I live by the Golden Rule.
All those years my Mom teaching me about the Golden Rule, it all make sense now…after 32 years 🙂
It’s The Little Things
Little gestures go a long way. As I said at the beginning of this post, it is my birthday today. I want to recognize two local Las Vegas businesses for doing a small gesture. This shows me that they care about their people and I enjoy doing business with people like that. I also want them both to know that it is appreciated and wanted to share it with the World.
Finding a dentist in Las Vegas is like
pulling teeth (that was bad and I’m sorry), isn’t easy. I think I went through 3 or 4 before I found Dr. Nguyen of Pearly Whites. Don’t just take my word, look at the reviews online. Pretty impressive, huh?
This is my third year getting a birthday card from Dr. Nguyen and her team at Pearly Whites. Just a birthday card, nothing fancy, but it shows me they care about their patients. The cost is minimal and can be done in minutes, but why don’t more businesses do it?
Ok, finding a dentist in Las Vegas is certainly no easy task (until now), but finding an honest car dealer is a nightmare. I think this is pretty universal for that industry. I have only had one bad experience with a dealer in Las Vegas. Let me be clear here — a car dealer that is, I have had a TON of bad experiences with dealers in this town. Usually, it’s because they always win. Eough about my bad poker skills.
I had a voicemail yesterday afternoon from Alan of Findlay Lincoln. It was a voicemail wishing me a happy birthday. It probably took him 57 seconds to do, but meant a lot to me. It showed me Findlay cares and it’s not just about selling cars. I would have maybe had a group singing “Happy Birthday” on the other end to add some personality to it, but that’s just me.
Now, will I go to Findlay Lincoln next time I am car shopping? Maybe. Maybe not, but Findlay has something like 15 dealerships in town and you can bet I’ll find what I am looking for at one of their dealerships. You can bet that the next time someone asks a recommendation for a car dealer in town, I’ll refer them to Findlay. Now that is ROI.
So take 57 seconds to call your customer to wish them a happy birthday. Spend $2.00 on a birthday card and make your customers’ day. Maybe someone will blog about you. Maybe they won’t. Maybe they’ll tell their friends. Maybe they won’t. Regardless, you’ll make their day and most likely will have a customer (or patient) for life.
I know these are small gestures, but they still stick out in today’s busy World. It shows me they care and that goes a long way with me. So much, that I had to blog about it.
And no, this blog post was not meant to generate more birthday cards for next year. I hope other business owners read this and say, “Ya know, we should start doing that with our customers”.
You can’t measure the ROI of caring. You should treat people how you want to be treated, that’s the Golden Rule, and it applies in business, too.
Great customer service gets talked about.
Great customer service gets shared online.
Great customer service makes companies awesome.
Go be awesome, but don’t do what Ellen did…