Are you disappointed about the lack of success that you are having with Facebook?
Perhaps you only have a few people liking your page or nobody is talking about your brand.
If your Facebook activity leaves a lot to be desired, don’t get disheartened.
It takes time to build and grow a loyal following of fans and to create a community. Social Media marketing takes patience and long term thinking but the investment in time and effort certainly pays off when it is done well. That is why so many companies are willing to invest in marketing on social media sites such as Facebook; because they see great rewards from it.
Here are 5 main reasons why your Facebook campaigns may not be working for you and how you can put them right:
1. You Don’t Have a Social Media Strategy
Some small businesses set up a Facebook page because they know their customers expect them to have one or because their competitors have one. But when asked what the goal of their Facebook page is, they don’t really have a clue.
So, let’s think about your Facebook page for a moment:
- Do you want to get more likes?
- Do you want your Facebook presence to increase brand awareness about your company or product?
- Do you want to increase sales?
Your reasons for having a Facebook page could be one, two or all three reasons, but whatever you want to achieve, you need to have a concise goal and plan of action. Knowing what you want to achieve will help you to determine what tools and marketing strategies you need to use in order to make it work.
For Sin City Local, our goal was brand awareness. We strive to be the Facebook experts for small businesses in Las Vegas. We want to be the only choice in Sin City for all your Facebook marketing needs.
2. You Don’t Update Your Content Often Enough
After the initial novelty of having a Facebook page wears off, many small businesses sadly neglect them a month or two down the line. Then, because they aren’t seeing any results from Facebook they claim that it doesn’t work.
It is important to remember the only reason anybody would ever want to visit your Facebook page is because of the content. Simply put, if you don’t post anything then nobody will bother to visit your page. Even if the content you posted a few days, weeks or months ago was fantastic you can’t afford to rest on your laurels. We live in a fast paced world where information quickly becomes outdated or people just move on to the next big thing, so it is vital that you post often.
But how often?
At the very least it should be 3-5 times per week, but we recommend once/day, even on the weekends. Actually, our most engaging posts usually come on the weekends.
Don’t have time to keep up with that? We offer an affordable solution for small businesses.
3. Yawn…… Your Posts Are So Boring!
If you look at the posts big companies and savvy business owners add to their pages, their content is light hearted and fun. It entertains their followers so they keep coming back for more. We call it “info-tainment” a combination of information + entertainment.
We share photos that fans share, what’s going on in Vegas, have contests, motivational pictures, ask questions, answer questions, and the fan’s favorite — vintage Vegas pictures. People love these!
Let’s say you own a restaurant, I would suggest;
- Add your menu to the page.
- The dishes you personally recommend
- Teach them how to cook one of your dishes (YouTube videos)
- Post pictures of the dishes
- Post pictures of your employees (this goes for any business)
- Ask what their favorite dishes are
- Ask for customers reviews
- Include videos showing people around your restaurant, introduce them to your staff or show them how to make one of your dishes
- Give away coupons and vouchers
The list is endless but you can see how you need to make the content relevant to your business, but at the same time interesting enough to engage with your followers and get them talking about your brand or your company.
Be remarkable and people will spread your word for you.
4. It is all text and you don’t include photos or graphics
Visual content is essential on Facebook. Visitors literally only have a minute or so to visit your page, so if you are posting long messages people are not going to read them, no matter how interesting or informative they might be.
The secret to social media is be personable. Post pictures of meetings, staff members working/having fun, the results (bouquets if you are a florist, a beautifully manicured lawn if you are in lawn maintenance….you get the idea).
We just started a Pinterest page because we are getting such great feedback from all the pictures we share on our Facebook page. Pinterest & Instagram work great for bars/restaurants, travel industry and of course, photography.
5. You’re acting like an 18-year old & trying to close too early
This is by far the most common thing I see wrong with Facebook pages. I see this from big boy brands as well. They use Facebook to constantly push their message out to their fans. Car dealers are notorious for this. I see so many posting pictures of their inventory on every status update.
A lot of business owners think Facebook/social doesn’t work and this is usually the reason why. They pushed and pushed for months and nothing happened so they gave up.
Do you like constantly being sold to?
Neither do I, so why do it? I use the social channels to be social and to be entertained. Do the same with your fans and they’ll reward you with their wallets.