Are you using Google+?
I know, I know. Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube. Google is not giving up on this “social platform thing” and have made some changes in the last 12 months. I plan to use the Google Hangout feature with a new web based show (interviewing business owners on the impact of social media).
Small business owner in Las Vegas? Come join our Google+ community here.
Here is an excellent article and four reasons why you should get involved on Google+ this year;
It’s that time of year for resolutions, all those things you plan to do for 2013 but will probably give up by February. When it comes to your social media marketing for 2013, there is one resolution you need to make sure you keep all year long – adding Google+ to your social media marketing strategy.
Now, we’ve never kept it a secret here at Weidert Group that we were not big Google+ fans when it first debuted. While we’ve had a business page and most of us have personal pages, we’ve not given Google+ the love and attention we’ve dedicated to other platforms such as LinkedIn, Twitter and even Facebook.
But as we’ve watched the growth in features and effectiveness, relegating this social media channel to a second-tier status just doesn’t seem to be a good strategy anymore. Successful Inbound Marketing is predicated on being found when relevant prospects conduct an Internet search. Why not dedicate some time to a social media tool that will improve your chances?
We know it’s going to take some convincing, but here are 4 reasons you should add Google+ to your social media marketing resolutions for 2013:
OK, maybe that doesn’t ring like a great reason right off the bat, but think about it. Despite some valiant efforts by others, Google is still the #1 search engine out there, and Google+ is its social media tool. Content shared on Google+ is going to be indexed more quickly and show up on search returns faster than any other social media channel.
Critics are quick to point out that Google+ still lacks the engagement of other social media channels, with users averaging about 3.3 minutes compared to 7+ hours for Facebook. But remember this equation: Google+=Google. Using Google+ to share content and engage prospects will enhance your SEO efforts. It’s why we added authorship tags linking our Google+ accounts to all of our blog posts.
Weidert Team member Frank Isca detailed those benefits earlier this year in his post Why Now is The Time to Reevaluate Google+ for Enhanced SEO.
When Google+ debuted, the concept of Google Circles did not go over well. But if you think about it, the concept is really quite brilliant. Given how noisy the social media universe has become, it can be a challenge to get your message to prospects and followers. Google Circles is really nothing more than a segmentation tool that allows you to target your messages to relevant prospects. In Google+, you are performing that segmentation on the front end, rather than at the time of sending your message.