Are you having trouble getting engagement on your Facebook page?
Are you sharing your blog posts and not getting the likes, comments and/or shares that you’d like?
This is a very common issue with a lot of businesses I see. They are posting content (mostly about themselves) and not getting much interaction among their fans. You have to remember, people use the social sites (especially Facebook) to be social. I know you care about your business and you think it is important, but you need to put yourself in your fans’ shoes. They want to have fun and be entertained on Facebook. You need to provide info-tainment (information + entertainment).
Facebook Engagement Tip #1
Ask Smart Questions
Your aim is to get your fans talking…but in the RIGHT way, not the wrong way. It is important to keep in mind the behavior of the people who visit Facebook if you are trying to provoke a positive response from them. Visitors on Facebook don’t stay long, often just snatching a few minutes in order to visit your page. They don’t have time to write 2 or 3 paragraphs. Quite often if they make a post it will be literally just a sentence or two. In a lot of cases it might only be a couple of words, so when you make a post that requires a response you need to keep that in mind.
As an example, a company on Facebook asked their fans on Mothers Day to post their favorite stories about their mother. They literally got just two responses.
Do you think that it was because their fans didn’t have any special memories about their mother? Of course they did, but their fans simply didn’t have the time to write on Facebook about their favorite stories about their mother.
The company learned from this, so the next time they asked for just one word that best described their mother.
What was the result?
They got hundreds of responses. The lesson you can take from this is: Your fans will want to engage with you IF you make it easy for them to do so. So when thinking of a question to put on your Facebook page, think of how to get the responses you want and make it entertaining, fun, but most of all make it as quick and easy as possible to do so.
By doing this, you will increase the engagement with your fans ten times over. But the engagement doesn’t have to be all about your business or services all the time.
Make it fun. Ask
Some examples would be;
- Fill in the blank: ________________ always makes me smile.
- Today, I will _________________________ without fear.
- The perfect age is __________.
People love to talk about what they do outside of work. By making it fun, they will respond.
Ask for feedback
There is no better platform than Facebook for giving you the opportunity to really find out what your fans want. If you start by asking; “I am working on X today. What do you think about it?…..” you are getting them engaged with what you are working on. Asking for informal feedback in this way can help you when creating or buying in to stock. Not only are you engaging with them but it is a fantastic market research opportunity.
We ask the community’s opinion on…
- Best pizza shop in town
- Best Happy hour
- Best place to get a cheeseburger (I’d rather have a cheeseburger over a steak)
- Best steakhouse in town
Get their advice
An easy way to engage your fans is by asking them to recommend something. Ask something that relates to your niche or market; ‘What’s your best tip for….”. This really works well because your fans want to be heard and you are showing them that you value their opinions and that you care about what they have to say. What a great way to get a response and to make them even more loyal to you and your product as they will have had an opportunity to give their input.
We are starting to get a lot of our fans that ask us to post their question to the community to get feedback. I wrote about this here: Is Local SEO Dying?
Let them promote themselves
Some people love to have the spotlight put on them, so why not allow them to post their own Facebook link once in a while. By having a ‘Fan of the Day’, or some other way that makes them feel special, you are giving yourself another fantastic way to get massive engagement.
We do this with our interview series: Sin City Spotlight. We interview local business owners and feature them on our site along with our Facebook page. The business owner get free exposure, we get content for our site and the community sees to enjoy the interviews. It truly is a win-win-win for everyone.
Facebook Engagement Tip #2
Stick around…don’t post and ditch
You don’t call up a friend and ask how they are and then hang up before they have a chance to answer you. That would be rude and yet some businesses do it constantly on Facebook by publishing posts and nothing else. They post an article on Facebook and then leave, thinking it’s a job well done.
Real relationships are two-way conversations and it is the same on Facebook. This can be very time consuming as your page grows, but is very important or you’ll lose the interest of the fans.
Once you have made a post on Facebook check it later on to see if anyone has any questions. Like some of the comments and add in a comment or two yourself. I use smiley faces a lot. People like that as they see I am listening to them. I tag specific users to let them know that I have responded. Engaging with them this way, you will be building real relationships with your fans, particularly if you are on first name terms with them. It will make them feel special and create even more loyalty to you and your brand, as well as encouraging more engagement with you in the future.
Facebook Engagement Tip #3
Give Your Posts Some Meat
The minute you put some effort into your posts, you go from a having a really good post to a viral post, which encourages more people, both new and old, to participate even more. So how do you put meat on your posts to get real engagement? Here are a few steps to give your entries the edge:
Give your fans a personal story or share some family vacations photos. Give people a little information about yourself and what you are all about. Entertain them with stories, pictures and videos. If you do this you will draw people in and get them engaging with you. the brands that story tell, and do it well, are going to win going forward. Tell your story through Facebook and your fans will turn into advocates.
Add real quality and substance to your posts by making them insightful or informative. Don’t just post a ‘top tip’ and leave it at that. Expand on it. Really explain it so others can apply it to enhance their life or their business or whatever the tip is about. Your fans will value your posts and they will be keen to respond.
Empower Your Fans
Make it a goal to provide at least one really useful post per week – an action or lesson that fans can take away and apply and which empowers them in whatever your niche is. For example, one lady on Facebook sells makeup. She provides step-by-step videos and tutorials that show her fans specific make up tips such as the best way to apply foundation or achieve the perfect ‘smoky eyes’ look etc.
The point is, on Facebook, when you set yourself up as an authority, show off your skills and build trust with your fans. You are able to increase your conversations and conversions outside of Facebook. When you show that you are an authority on a subject, people will want to talk and interact with you. When you show them you care, they want to take action, which will also involve buying from you or using your services.
If you follow these tips, your fans will feel like this…