I went to LinkedIn a few weeks ago to see where business owners were struggling with social media. After 23 comments in the group, here are 3 common questions in social media;
1. How would one get started with Social Media?
This is an excellent question and one I get asked a lot. I suggest to jump in a test a few of the channels (Facebook, Twitter, YouTube, LinkedIn) to see where you target market is at. Your market might not be on Twitter, so no sense wasting time there, although it is a favorite of mine for B2C (Business 2 Consumer)
Facebook – If you’d read any of this blog, you know I am a believer that every brand should have a presence on Facebook. Facebook offers (Facebook fan pages) which is an excellent place to build your tribe of customers/fans/followers/brand advocates. With more than 1 billion people on Facebook, chances are your market is there. Combine email with your Facebook strategy to create a social funnel. Use social to develop/deepen the relationship, but use email to drive revenue.
Twitter – This can be a gold mine for just about any B2C business owner, but needs to be done properly. Use Twitter search to listen to what people are talking about on the Twitosphere. It’s a great place to jump in the conversation and answer questions, ask questions, share knowledge and add value.
Google+ – For SEO purposes and it’s becoming a social network that is starting to gain steam. I am becoming more active on this social network an d love the Google Hangout feature. In fact, we recently started a series called Sin City Spotlight where I interview local Las Vegas business owners via Hangouts.
YouTube – Video can be very powerful as it shows your body language, something written text or audio cannot show. They say, if a picture is worth a thousand words, then is a video worth a million? According to Cisco, 90% of all internet traffic will be video by 2014.
2. Do I really need this or is this just for the kids or people starting out?
This is a very common question as well and I answered some of it in the answer above. Are your customers/clients/patients using social media? Most likely. If you are in B2B I recommend using LinkedIn and YouTube, B2C will find prospects on Facebook/Twitter.
Develop a tribe on Facebook where you can share your knowledge with the community with blog posts, videos, articles, webinars, etc. Ask them questions and give them what they ask for. This is very powerful as they feel they have a voice. We send out a weekly email titled What Can Sin City Local Do For You? We compile all the answers, then share them in a follow up email. We then connect the people who are seeking help and who can offer help. This shows them that you are listening, you care and are giving before asking for something.
3. How can I get people to read my blog?
This is the million dollar question and one that is asked by every blog owner. We all want more eyeballs to our blogs and it does take time.
Share it – Most people spend the majority of their time writing the blog post and not promoting the blog post. I sometimes am guilty of not promoting it enough myself. I send out a weekly email to my database (email) with the 2-3 blog posts I wrote that week. I also promote it on my social sites.
Create catchy headlines – This is by far the most important piece of your blog post, the title. It needs to create curiosity, it needs to grab their attention and want to click to your site. I use the Google Keyword Tool to research what people are searching for and craft my title around that. If you want to double your readership, create magnetic headlines.
Here is a great post on how to create magnetic headlines (I am no way affiliated with them, they just know what they are doing)
Guest blogging – This is another popular method to increase your blog readership. Find another popular blog in your industry and reach out to them to ask if you can supply them with a blog post. Let them know it will not be posted anywhere else. Typically, you can have your name/website at the end of the blog post to direct traffic to your website.
Blog comments – This is also another effective way to get more traffic to your website. Write comments that add value to the post and people will see that. Some will click on your name to go see your site. This also allows the writer of the blog to see that you are active and adding value, leading into a possibility for a guest blog post in the future. You can find some great information in the comments as well as it adds to the blog post itself.